Competitive Edge
Whether you are an existing business looking to expand, or a new one just starting up, there are many advantages to making your presence on the Internet.The Internet is recognised as one of the most cost effective forms of advertising available - soon every business will appear there in some form, and if your competitors get there first, then you could be missing out on potentially valuable custom.

Get Found
In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a store or company in their area that provided the product or service they were in need of. Sometimes this supplied a name and phone number. Sometimes, an address. On more rare occasions, a picture advertisement with a list of services or products.

With the Internet today, that same customer can go to a search engine or index and be presented with a list of businesses that fit their needs, with links to their web pages. Those web pages are loaded with product pictures and price lists, maps and phone numbers, and even online Shopping Cart system which allows the customer to order products and services, all without ever having to leave the house or office.

Chances are, a similar company is selling similar products or services, and have already established a website. Even if you do not intend to sell your products on the Internet, potential customers may still be directed to your website, where you have information about your product and information on purchase.

Corporate Presence
Perhaps you have a "service" oriented practice such as accounting, law, or medicine that's already doing well and you're wondering why you should burden yourself with the added expense of a Web site. Simply put, not having a web site will soon be like not having a listing in your local Yellow Pages. In the Web world, this is referred to as a "corporate presence." Even if your best business comes by word-of-mouth, your potential customers may want to check you out. A well-designed, professional web site can give you added visibility and credibility. Especially if you provide a public service and your gold is to get information to a large number of people almost instantaneously. Additionally, the cost of maintaining a Web site is probably the most cost effective advertising you'll ever do.

Customer Confidence
When someone hands you a business card, do you immediately pick up the phone and call them, or send a letter to the address on the card? Potential customers are more likely to visit your website and learn about your services in the comfort of their own home than listen to a sales pitch over the telephone. Plus, a website on your business card lets customers know that you keeping up with today's Internet world, and confident enough in your business to have an Internet presence.

Always Open
Unlike your office building, your website is open 24 hours/day! If customers have questions about your products, they may be able to find the answers online. You can refer current customers to your website for support or answers to their inquiries. Potential customers not ready to commit may feel re-assured after reviewing your company and products online.

Expand your Client Base
When you establish a presence on the Internet, your customer base becomes global! Whatever your trade, business is sure to expand when you put your company online. Partnership and cross-linking with other websites will increase site traffic, and lead to increased customers and sales. Having a website is a great way to gain customers and increase sales by selling your product online.

Everybody wants an easy-to-remember e-mail addresses. Aside from the convenience of having friends or customers contact you by name, an e-mail address at yourcompany.com will sound professional and look more professional on a resume or business card. Iceberg Hosting's service plans include multiple e-mail accounts, so everyone in your business or family can have their own customized e-mail address.